New Zealand Foodservice

Convert Demand
Into Distribution

Specialist commercial growth partners for NZ food industry. We convert end-user demand, secure distributor ranging, and scale profitable foodservice and QSR revenue.

Our Services Book a Commercial Review
$1M+
Annual portfolios led
20+
Years experience
NZ wide
Market coverage
Cooked New Zealand beef platter
NZ Beef
Fresh vegetables
NZ Produce
New Zealand greenlip mussels
NZ Mussels
End-User Conversion ✦ Distributor Growth ✦ QSR Development ✦ Commercial Scaling ✦ NZ Foodservice ✦ End-User Conversion ✦ Distributor Growth ✦ QSR Development ✦ Commercial Scaling ✦ NZ Foodservice ✦
Fresh New Zealand seafood on ice
Who We Are

Your Outsourced Commercial Growth Partner

With over 20 years’ experience across NZ and Australia, The Food Guys NZ helps food manufacturers grow through foodservice, distributor and QSR channels.

We focus on what actually creates repeat sales: end-user usage, distributor pull-through, margin discipline and scalable commercial execution.

Talk to Evan
What We Do

Core Services

Discuss Your Product
Restaurant service
01
End-User
Conversion
Operator targeting and segmentation, sampling and trial strategy, account development and repeat-usage optimisation — turning interest into consistent reorders.
Distribution warehouse
02
Distributor
Growth
Distributor onboarding strategy, pricing and margin alignment, relationship management and range-to-reorder execution across national channels.
QSR kitchen
03
QSR &
Scaling
Pricing and margin optimisation, forecasting and planning, product range optimisation, and QSR and multi-site account development for profitable growth.
Core Expertise

Capability across the full commercial pathway

Foodservice & QSR channel development
Distributor strategy & national account management
Commercial pricing & margin optimisation
Sales team leadership & performance systems
New market entry — NZ & Australia
Product commercialisation & NPD alignment
Supply chain & cold chain commercial planning
Forecasting, budgeting & P&L ownership
How We Work

Demand first. Distribution second. Scale third.

Convert

We identify the right chefs, operators and multi-site customers, then build product trial and repeat usage.

Range

We support distributor entry and engagement with a clear commercial story, pricing model and sales plan.

Scale

We build the structure required to grow profitably: forecasting, margin discipline, account planning and rollout support.

Commercial Credibility

Built on real foodservice leadership

$1M+annual foodservice portfolios led across NZ and Australia.
20+years in manufacturing, brand ownership and sales leadership.
QSRexperience with major multi-site and quick-service operators.
NZ Wideunderstanding of distributor and end-user foodservice channels.

Ready to grow
foodservice sales?

Book a commercial review to assess your product, channel fit and fastest path to operator demand, distributor growth and scalable revenue.

Evan Hill
+64 21 637 779
sales@thefoodguysnz.co.nz